truRoots

This series of social posts initially started as quotes that would resonate with our audience. Slowly, the quotes became shorter, focusing more and more on the product and styling. Making the type out of the product (a variety of organic ancient grains and legumes) created a literal connection to the words. All typography was designed/illustrated by myself, which was then given to our photography team for styling, lighting, and shooting. Our evolution as a team is evident as I look back through the work.

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