Santa Cruz Organic Social Video

The social content I initially created for SCO was static. We used their tagline, “Keep On Cruzin'”, and worked with the watercolor illustrations on their packaging in our designs. However, after a time, the client asked for animated or video content, while the budget remained relatively the same. This was one of my first ventures into After Effects. I hadn't learned it in school, but I had used similar software before. I began to make animated versions of these images, with the watercolor type animating on as well as the image appearing as though through layers of water color paint. Thankfully, I had some super skilled coworkers who were able to teach me along the way. I enjoyed the experiment in animated typography, as I think it can augment the meaning further.

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