Primanti Brothers is a Pittsburgh institution, but they've recently been expanding all over the country. With their expansion came the shift from “Pittsburgh's favorite” to “your hometown favorite”. However, they never lost their no-frills, friendly, laid-back attitude. Our social posts for Primanti Bros. were often light-hearted and fun, and it was one of my favorite brands to work on. There was a lot of playing with sandwiches. My work consisted mostly of gettin' weird with brand-provided assets.