A rather large project that in total took about 3 months from conception to completion. Provided with a flavor name and description, my team and I worked on everything from moodboards to photography to logotypes to packaging assets for print. Pieces created included
an in-store poster, cabinet clings, social posts, and social video, to name a few. I was tasked with creating the initial direction for the design and styling of February's flavor, "Salted Chocolate Truffle Crunch". I started with a moodboard, first gathering colors, textures, and prop suggestions. I then helped with social video storyboarding, logotype design, and placing photography into layout.